Repurposing content should be a routine exercise for all businesses with a robust content marketing plan. Content drives traffic to your website for years after it’s created. You spend considerable time creating content and then market it. Why not utilise it to its absolute full potential by cleverly repurposing and giving it new life. You might forget about some real gems over the years. You can dust off posts, videos and all types of content to breathe new life into it and put it to good use.