Content – the new “C” word small business owner like to avoid. It invokes blank stares and a small, barely audible exhalation of what might be considered as signs of exasperation across the world. Unless you have the revenue to keep a killer copywriter on retainer, chances are you are either sitting at your desk week after week, weeping onto your keyboard, trying to fill your business coach’s demand for content or hide under said desk to avoid their follow up phone call.
Have I painted your picture? I think I very likely have.
If only there was a very simple way to create content, a way to come up with ideas that you could apply to any media without having to use a small production team alongside a team of VAs you already have.
What if there is? And it’s not even at some magical land where unicorns are singing sweet songs into your ears.
I’m about to reveal to you the three easiest to produce content ideas that coincidentally are also some of the most sought after, most searched and most consumed content on the world wide web, known as the internet.
3 Mindblowingly Easy Topics You Can Write About In Your Sleep
1) How to do anything
If you can manage to explain to a 6 year old how to put on their t-shirt so that it’s not on backwards, this type of content will be a freaking breeze for you. People search how to do the simplest things online.
“How to” searches are growing by an average of 70% year on year. And that’s just YouTube! There were over 100 Million hours of “how to” video content watched back in 2015 in North America alone! You need to grab yourself some of that pie! Whether it’s video you produce or a blog or even a podcast, your “how to” content will be working the hardest for you and your business.
Time to add it to your content strategy!
2) Did You Know facts
If you read my first point, you noticed that I used some data to underline the points I was making. With minimal research and the right keywords, I was able to obtain supporting facts. Even if just for amusement, pick something you want to know more about and go nuts on Google.
“Did you know” type content feeds an audience’s hunger for outrageous facts and gossip magazines thrive on it! It has that feel of sharing privileged information within exclusive circles. Or you can take a more serious tone and arm yourself with a cache of facts that are relevant to your type of business and weave a service offering into your content somewhere.
The only issue I can see with it is that you will have so much fun chasing after interesting facts, is that you become completely distracted by them and forget to create your content. This type of content is also something that is easily shareable on a blog, video or audio platform.
3) Reviews – Tell people what you really think
You know, the old saying, “opinions are like …” well, I’ll just leave that with you. My Google search turned up quite a few very creative memes on that phrase. Bought a product, read a book, used a service? Review! Not just on the relevant section of Trivago either.
Give people useful information on how you found dealing with a company, why you prefer to use one product over another in your business and why you would or wouldn’t recommend it to other people. The opportunities here are really endless. While you’re at it, this is a clever way to make some income with affiliate marketing.
Just make sure you follow the rules and you let people know that you’re an affiliate. In fact, if you search “How to make money with product reviews on YouTube” (see what I did there?) you will see just how popular this type of content is.
To sum up, the easiest content to create on any media are:
- “How to” articles where you explain a process step by step
- “Did you know” content to share interesting facts
- Reviews to share your opinions and experiences while possibly making some income via affiliate marketing
What to do when you’re still stuck for content ideas…
If you’re not sure how to get started with your content ideas or if you need some help with any of the 5 stages of the content cycle, book in a quick chat with me right here.