Abandoned content, you know the ones I’m talking about. The half-finished blogs on your computer or Google Drive, the videos on your phone you never published, courses half-done, languishing on your long abandoned and forgotten platform. And so on. Where do I get the idea?
From my own half-finished blogs, abandoned course platforms and forgotten videos on my own phone.
I draw inspiration for a lot of my content from my very own life experience. Once I managed to shift the boulder that’s been sitting in the way of my progress for a while, I enjoy sharing those little gems because it means that someone out there will read it and go, “me too!” and may use it as a way of shifting their own boulder that has been sitting in the way of their progress for a while.
And when that happens, my job is done. At least until the next one.
There are many reasons why people start creating content and then abandon it but there are some common threads that might strike a chord with you. Here are a few in no particular order.
You weren’t clear on what you were creating in the first place. You didn’t clarify why you wanted to create that particular piece of content.
My advice: create a content plan and stick to it. This is great advice for content in general but especially for those who find it hard to get clarity on content without context.
You may have had a specific intent behind creating the content but that intent changed as you were in the process of creating. It no longer aligned with the original intent, so ran into difficulty completing it.
My advice: revise the content and find a way to shift it to align with your current intent. Your content may be great but the angle from which you are creating could be different.
You had a great idea and it was relevant to your business as well as intent that was aligned with your goals. However, while creating content, you realised that it was a bigger project than you realised. In fact, too big.
My advice: look at ways to break it down into smaller topics within the subject. Approach the subject from the point of view of someone completely unfamiliar with it and go back to absolute basics. Then expand on the topic in future content pieces.
You started off with a great idea then you realised that you’re not creating the content on the right media. Certain types of content are more suitable to certain media than others to convey the message with the desired impact.
My advice: you can either tweak your approach to suit the media you’re working on or look at ways to make the content on a different media that is more appropriate to the purpose of what you’re aiming to achieve with it. Remember, you can present the same topic in many ways. How does your target audience like to consume their content?
You create something fantastic. Something that showcases your awesomeness. You realise that awesomeness and it scares you so much that you hide your awesome content from the world, never to be seen again.
My advice: this is most definitely a mindset thing. Buzzword alert! But it’s true. It’s not the content that needs work but you. Yes, you! And it’s OK, we’ve all been there. Find a great mentor to work with to help you overcome whatever is causing this block.
You find it hard to declare a piece of content finished because you are scared that it will just not be good enough. For anyone. Ever. You keep tweaking, editing, drafting, dawdling but never actually publishing.
My advice: this is also a mindset issue. However, I find it easier to overcome, in my case at least. One of the first things I learnt in business is that having good content “out there” is better than awesome content that never sees the light of day. If you’re unable to shift this on your own, follow the above advice for connecting with a mentor.
Publishing content, whatever media it’s on, is still the best way to demonstrate your competence and experience in your field and grow your audience reach. Every piece of content you leave unpublished, you’re depriving your niche of your brilliance and individuality.
Your audience wants to hear from you, even if you are talking about something they can find somewhere else. They are in your tribe for a reason. Give them what they come to you for.
If you have unfinished content sitting somewhere and you just don’t know how to tackle it and get out of the abandoned content funk, I want to talk to you about how I can help turn that around for you and get your content “out there”.