No one is going to hand you online real estate. It's precious and you either have to pay for it, like paid advertising or carve it out for yourself with your bare hands.
Or should I say with your own bare content.
There are things you can do to claim your turf and maintain it that don't require peeing in a corner. Gentile ways that will let everyone know what your area is and what you're all about.
Step 1 – Your branding
You can brand your videos and you don't even need to bend over backwards to do it. A simple logo or watermark graphic created in Canva (free app) can be added to your live videos on your page or in groups.
Facebook's camera effects feature will get the job done. If you want to go a little fancier, try something Open Broadcast Studio or BeLive.tv.
They're both very easy to use, free and fun. Good for PCs and Macs alike.
Step 2 – Your look
Show up in a unique way. There is nothing wrong with being known as the chick with the outrageous purple hair or the one with that amazing video background.
Make your look a part of your brand.
I include my black cat in most of my videos because she loves sitting next to the window sill by my desk.
I even made a special watermark for her that I use in my videos. That's a part of my unique look and I get comments from my viewers about her.
I'm the video chick with the black cat always sleeping in the background.
Step 3 – Your schtick
What do you want to be known for? It's that simple. You want to hone in on your ideal client and you want to create content that speaks to your ideal client.
When you know what your "thing" is and you know that "thing" inside out, back to front, left and right, recite it in your sleep.
That's your schtick.
You want to talk about your "thing" in your videos, so people will equate you with that niche. When questions in that niche come up you want people to go, "I know someone who knows this (is an expert in, is the go-to person for)", and point towards you.
That's what you want. That's what claiming your turf is like.
Step 4 – Your network
Get amongst it. Don't be an island. Make friends with people in your niche and in areas that complement your niche.
This is where sharing resources in the same niche means sharing wins as well.
When your niche advances, it affects everyone in that niche positively.
It's a community where you can learn from others. See what works for them and what doesn't. Refer customer, help eachother out.
Also a good way to find elements that will differentiate you from the collective.
Diversity is good because it helps developing ideas and a healthy sense of competition.
Step 5 – Identification
Make it easy for your potential customers to identify you via your video. When I come across a page with the business name that makes it hard for me to identify the person behind it, I'm reluctant to engage.
It's a good idea to put your face out there on video and identify who you are as it adds credibility to your online presence as a solo entrepreneur.
I realise that is not always possible and doesn't work for everyone. This is something you need to decide for yourself.
When it comes to people new to your turf aka your Facebook page, for example, building rapport is easier when it doesn't feel like you're hiding from your audience.
Need help sorting out your live video strategy? Book in for a free 15 minute chat with me to see if I can help.
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