Spiritual practitioners often shy away from the word “expert” so I learnt to find new words for it to replace it. I use go-to person a lot because it has a less academic feel to it and therefore it’s much less intimidating
I was sitting at my desk on Monday afternoon last week, trying to come up with a copy for my services offer for the week. I wanted to put out in Facebook groups. Just like I do every week. The resentment I felt about posts on social media was palpable but didn’t know exactly where…
My experience, as both giving and receiving feedback is, the longer one spends on creating a piece of content, the stronger they feel about the feedback received. Especially negative feedback. They identify with the piece of content they created because they have poured their heart and soul into it. Any negative feedback will go down in history about as well as your cat pooping in your shoes.
You spend a lot of time creating content for a 6-month plan you have come up with. You put your heart and soul into it. Even worked out what platforms you are going to use to post your content. You scheduled it all out, collected the images, edited those videos. You’re feeling accomplished AF and…
You know your growth could be higher, more robust. Chances are, there are some numbers that you’re not paying attention to.
Your video channel is not an online space where you just dump some videos or collect content that loosely relates to you or your business. Or at least it shouldn’t be but, sadly, for a lot of businesses, it is.
The first time I took out an ABN (Australian Business Number) in 2001. I gave birth to my son the same year. It was also the same year I got my drivers license, days before he was born. We were living on my husband’s wage in a garden suburb of Sydney, Australia. Paying the mortgage was a struggle but we coped, like many other young families.
When making decisions on what to buy, consumers are increasingly looking for more information about products than just size, colour, make etc. Conscious consuming is growing and content produced by businesses fuel and influence those tendencies. In simple terms, even if you are a manufacturer or a seller of physical products, the content you have available will influence your customer’s buying decisions.
Shopping centres have started selling Christmas decorations weeks ago. It’s only a matter of days before they start playing carols in supermarkets. Love it or hate it (I’m in the latter category), the end of the year is upon us and small businesses around the world are preparing for their end of year shut down…
Creating digital content is like trying to squeeze blood out of stone for some people. It’s not for everyone. Just like consuming digital content is not for everyone. Believe it or not, there are people who do not have internet by choice or even if they do, they do not take part in the tribal rituals of social media.
Repurposing content should be a routine exercise for all businesses with a robust content marketing plan. Content drives traffic to your website for years after it’s created. You spend considerable time creating content and then market it. Why not utilise it to its absolute full potential by cleverly repurposing and giving it new life. You might forget about some real gems over the years. You can dust off posts, videos and all types of content to breathe new life into it and put it to good use.
Pumping out content for your audience is hard and keeping it regular to market your business is even harder. It takes time and effort. You can do it for yourself or outsource it, but either way, you want to make the most of it for all your investment. You want to be content smart.
In truth, choosing the right tools for you doesn’t have to be hard. I tested quite a few before I settled on the combination of tools I use now. I wanted to share them with you because they are simple to use and have free versions that are not time-limited. And that, for a new, growing business, I know is very important.
You don’t have to be a fantastic sales copywriter to provide your audience with content that gives them value. Great value content will help them identify your brand and make them a raving fan. Because that is what you want. You want your audience to help you grow your visibility by sharing, recommending, engaging with and talking about your content.
I draw inspiration for a lot of my content from my very own life experience, once I managed to shift the boulder that’s been sitting in the way of my progress for a while. I enjoy sharing those little gems because it means that someone out there will read and go, “me too!” and may use it as way of shifting their own boulder that has been sitting in the way of their progress for a while.
Online content managers often find themselves with clients who need support on several of their online platforms, however those clients don’t always know how to add another admin person to their account. Another scenario is when businesses offering VA type work and set up platforms on their client’s behalf and need to hand over the handling of those platforms to the clients.
Most of us don’t have the luxury of an on-call film crew to help create great videos for our online courses & programs. However, there are plenty of things you can do, that are easy and will make people watch your course videos all the way through. Here are my top tips on making videos that engage the viewers and make them go back and keep watching.
It is widely thought that the cost of video production can be a prohibitive factor for small businesses when it comes to including video in their content marketing strategy. With the demise of Windows Live Movie Maker early this year and the editing suite in YouTube now redundant, it may seem like there are no free or low-cost video production options for small business. I’m here to tell you that there are!
Creating a welcome video sequence for your online course will start an instant rapport building process with your new students. You can introduce them to the course. Take them through the outline. Any advice on how to tackle the material and an encouraging message will go a long way.
You’ve just had a content strategy session with someone like me, perhaps even me, and you feel pumped about your content. You have a spring in your step and you feel like a boss! Fast forward five minutes and you’re already questioning if you are capable of carrying out the content plan you helped create.
Online courses are still the top way to deliver information to the masses on an accessible platform. Everyone has something to share and for every person that puts out an online course of some sort, there are many more who never do because they don’t have the know-how on how to create the content for it.
I write about content strategy a lot. One of the reasons I do that is because I want to bust some myths around it. Just the term itself can be pretty intimidating to someone who might have just started out in business or to someone who is trying to make it on their own and are a one woman/man band. Heck, even many seasoned entrepreneurs get chills at the mention of it.
Content – the new “C” word small business owner like to avoid. It invokes blank stares and a small, barely audible exhalation of what might be considered as signs of exasperation across the world. Unless you have the revenue to keep a killer copywriter on retainer, chances are you are either sitting at your desk…
Content is king! For many businesses, however, content is either something that languishes on the bottom of to-do lists or the source of giant headaches. They don’t know what content to produce, how to publish it and where to maximise their business reach. Or worse, they don’t even know or think that content is one…
When I introduce myself and my business to people and mention that I am a content strategist, I either get blank looks or a change of topic in the conversation. If visions of enormous whiteboards, projectors and war games on long boardroom tables come to your mind when you hear the term “content strategist”, you’re not alone!
Algorithms can only be blamed for some of the decrease in engagement. The other culprit in this natural attrition is content fatigue. This is when your audience literally just gets tired of your stuff.
Whatever platform you use to publish videos online, statistics show that captioned video content does way better than non-captioned. I will now share with you the three main reasons I recommend that you caption your video content for better visibility and audience reach.
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