Expert. It's a word that carries a lot of emotions for many people. We often push back on it because we feel we don't deserve it. We judge ourselves harshly. The thing about the word "expert" is that you don't have to call yourself one.
When it's time and you have proven yourself, there will be people in your audience who will be happy to point their finger at you and say that you are the expert in XYZ. This is probably the only time when fingerpointing is a beneficial thing.
Live video is the best way to build your expert status online because it delivers content directly to your audience in a way that blogs can't.
When you share your wisdom via live video, people not only get to feel your vibe but they will also hear your voice and your words. Blogs don't convey the same level of intimacy as live videos do. They can be written by other people, (ghost writers) or be researched over months and months from other resources and painstakingly edited to make them sound expert-ish.
Live videos have the edge of everything happening in real time. Even if you have to prepare for your live video to talk about a topic, your audience will know how confident and competent you are in that subject. There is nowhere to hide with live video.
These are some ways live videos can build your expert status as a spiritual practitioner.
Share failures and mistakes and how you have learned from them. What are you doing differently now because of them?
People want to learn about how you got to where you are right now. No one is immune to mistakes and failures. Sharing yours will open up conversations about difficult topics and will encourage your audience to share about their own challenges.
If you offer coaching or transformational type services and products, tell your audience about your own transformational experience. It will create intimacy between you and your audience. It will also tell them that they will be OK, no matter where they are in their life right now.
When you share your failures and mistakes, it gives people permission to acknowledge and take responsibility for their own. This can be the start of their own transformational journey. And that is a beautiful thing.
You will not appear flawed in their eyes. You will be the person who had the guts to let people see behind the curtain. You will be the person who allowed themselves to be vulnerable, so that others may learn and benefit.
Share your most valuable knowledge. Don't hold back.
Those who are ready to pay you for your services will do it anyway. Those who just want your free stuff will never book anyway. When you hold back, you give the impression that you're a hoarder. Generosity of spirit is highly valued and regarded. When you are known to be helpful and in service of your audience, whether they pay you or not, you're actually building a relationship with future clients who will pay you when they're ready.
It's not just about serving the people who are ready to pay you right now. It's also about the people who are in your pipeline.
You need to prove that you're worth the money you're asking for your services. It's only fair! Fluffy and overinflated marketing will get you some business but sharing your knowledge generously and free with all of your audience will get you more. Grateful people you've helped will also be sending you new prospective clients.
When you hoard knowledge, you're creating an impression that you are the only one with the answers and create a dynamic that is based on need and greed.
That is not the vibe you want for your spiritual business.
Share news in your field with your audience. This shows that you are up-to-date.
Your audience will be happy to rely on you for sharing news and innovation in your niche. Translate and relate information for them in your industry that they wouldn't have access to or knowledge of otherwise.
When there is something new out that would benefit your clients, be that an event, a new invention, a new process or whatever is relevant, be the one to tell them about it.
Tell them how those new things will benefit them and why it's good for them. Tell them about why they need to pay attention to this "thing" or participate in that "thing".
Be "in the know" and be the first one to help your client understand about it. You will need to keep an eye on your field and your finger on the pulse of it. It will be worth it though because those clients of yours and your audience that learn about it first from you will sing your praises to others. You won't have to beat your own drum, they will beat it for you.
Build genuine connections with people by acknowledging them on your videos.
One of the biggest mistakes people make is when they forget about all the comments and interactions they get on their live videos. They respond to some of the engagement while doing the live but often many commenters miss out.
Engaging with comments on your live videos after the live is over can be very rewarding. Acknowledging people during lives build a connection. Your audience will feel that they are important to you and when you mention them by name it makes them feel good and a part of your video.
That encourages them to watch more of your stuff and interact with your content even more. Because who doesn't like being acknowledged!?
Don't just do it for that instant hit of excitement though. In order to build those genuine connections and relationships, it's a good idea to know who your regular commenters are.
It's also good practice to reply to as many comments as you can on you live video even after the live session ended. It will boost your engagement and your reach as well as lets your audience know that they are important and valuable to you.
They will see that you also care about them and your videos are as much for their benefit as they are for yours.
Take the opportunity to talk about your niche a lot. Not products you sell or services you offer.
It gets boring very quickly when all you talk about in your live videos is your products and services. Whichever way you spin it, selling all the time in your content will burn out your audience.
Talk about niche instead. Share information from behind the scenes and valuable how-to type content.
This will not only build your credibility as a practitioner but also gives your audience an opportunity to put your tips into practice.
When you empower people to do things for themselves, they are more likely to come back to you for more of that juicy empowerment. That can be something as simple as you showing them how to do a basic task or achieve an easy goal.
That feeling of achievement will forever be attributed to you and how you've helped. Again, people will be telling others how you've helped them solve a problem.
What you want to achieve is for your name to come up when someone is asking a question or sharing a problem. When others point you out as the expert in that "thing" that someone needs help with, that personal recommendation is a very powerful referral.
You don't have to beat your chest that you're an expert in your niche. Create content that proves it and people will be happy to give you that expert status you've worked so hard to earn.
Want to build your authority online via video but you don't know where to start? Let's chat.
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