Repurposing content should be a routine exercise for all businesses with a robust content marketing plan. Content drives traffic to your website for years after it’s created. You spend considerable time creating content and then market it. Why not utilise it to its absolute full potential by cleverly repurposing and giving it new life. You might forget about some real gems over the years. You can dust off posts, videos and all types of content to breathe new life into it and put it to good use.
Pumping out content for your audience is hard and keeping it regular to market your business is even harder. It takes time and effort. You can do it for yourself or outsource it, but either way, you want to make the most of it for all your investment. You want to be content smart.
In truth, choosing the right tools for you doesn’t have to be hard. I tested quite a few before I settled on the combination of tools I use now. I wanted to share them with you because they are simple to use and have free versions that are not time-limited. And that, for a new, growing business, I know is very important.