You know your growth could be higher, more robust. Chances are, there are some numbers that you’re not paying attention to.
Your video channel is not an online space where you just dump some videos or collect content that loosely relates to you or your business. Or at least it shouldn’t be but, sadly, for a lot of businesses, it is.
When making decisions on what to buy, consumers are increasingly looking for more information about products than just size, colour, make etc. Conscious consuming is growing and content produced by businesses fuel and influence those tendencies. In simple terms, even if you are a manufacturer or a seller of physical products, the content you have available will influence your customer’s buying decisions.
Creating digital content is like trying to squeeze blood out of stone for some people. It’s not for everyone. Just like consuming digital content is not for everyone. Believe it or not, there are people who do not have internet by choice or even if they do, they do not take part in the tribal rituals of social media.
You don’t have to be a fantastic sales copywriter to provide your audience with content that gives them value. Great value content will help them identify your brand and make them a raving fan. Because that is what you want. You want your audience to help you grow your visibility by sharing, recommending, engaging with and talking about your content.