My experience, as both giving and receiving feedback is, the longer one spends on creating a piece of content, the stronger they feel about the feedback received. Especially negative feedback. They identify with the piece of content they created because they have poured their heart and soul into it. Any negative feedback will go down in history about as well as your cat pooping in your shoes.
You spend a lot of time creating content for a 6-month plan you have come up with. You put your heart and soul into it. Even worked out what platforms you are going to use to post your content. You scheduled it all out, collected the images, edited those videos. You’re feeling accomplished AF and…
Repurposing content should be a routine exercise for all businesses with a robust content marketing plan. Content drives traffic to your website for years after it’s created. You spend considerable time creating content and then market it. Why not utilise it to its absolute full potential by cleverly repurposing and giving it new life. You might forget about some real gems over the years. You can dust off posts, videos and all types of content to breathe new life into it and put it to good use.
In truth, choosing the right tools for you doesn’t have to be hard. I tested quite a few before I settled on the combination of tools I use now. I wanted to share them with you because they are simple to use and have free versions that are not time-limited. And that, for a new, growing business, I know is very important.
I draw inspiration for a lot of my content from my very own life experience, once I managed to shift the boulder that’s been sitting in the way of my progress for a while. I enjoy sharing those little gems because it means that someone out there will read and go, “me too!” and may use it as way of shifting their own boulder that has been sitting in the way of their progress for a while.
Online content managers often find themselves with clients who need support on several of their online platforms, however those clients don’t always know how to add another admin person to their account. Another scenario is when businesses offering VA type work and set up platforms on their client’s behalf and need to hand over the handling of those platforms to the clients.
Most of us don’t have the luxury of an on-call film crew to help create great videos for our online courses & programs. However, there are plenty of things you can do, that are easy and will make people watch your course videos all the way through. Here are my top tips on making videos that engage the viewers and make them go back and keep watching.
It is widely thought that the cost of video production can be a prohibitive factor for small businesses when it comes to including video in their content marketing strategy. With the demise of Windows Live Movie Maker early this year and the editing suite in YouTube now redundant, it may seem like there are no free or low-cost video production options for small business. I’m here to tell you that there are!
Creating a welcome video sequence for your online course will start an instant rapport building process with your new students. You can introduce them to the course. Take them through the outline. Any advice on how to tackle the material and an encouraging message will go a long way.
You’ve just had a content strategy session with someone like me, perhaps even me, and you feel pumped about your content. You have a spring in your step and you feel like a boss! Fast forward five minutes and you’re already questioning if you are capable of carrying out the content plan you helped create.