You’ve just had a content strategy session with someone like me, perhaps even me, and you feel pumped about your content. You have a spring in your step and you feel like a boss! Fast forward five minutes and you’re already questioning if you are capable of carrying out the content plan you helped create.
Online courses are still the top way to deliver information to the masses on an accessible platform. Everyone has something to share and for every person that puts out an online course of some sort, there are many more who never do because they don’t have the know-how on how to create the content for it.
I write about content strategy a lot. One of the reasons I do that is because I want to bust some myths around it. Just the term itself can be pretty intimidating to someone who might have just started out in business or to someone who is trying to make it on their own and are a one woman/man band. Heck, even many seasoned entrepreneurs get chills at the mention of it.
Content – the new “C” word small business owner like to avoid. It invokes blank stares and a small, barely audible exhalation of what might be considered as signs of exasperation across the world. Unless you have the revenue to keep a killer copywriter on retainer, chances are you are either sitting at your desk…
When I introduce myself and my business to people and mention that I am a content strategist, I either get blank looks or a change of topic in the conversation. If visions of enormous whiteboards, projectors and war games on long boardroom tables come to your mind when you hear the term “content strategist”, you’re not alone!
Algorithms can only be blamed for some of the decrease in engagement. The other culprit in this natural attrition is content fatigue. This is when your audience literally just gets tired of your stuff.