Shopping centres have started selling Christmas decorations weeks ago. It’s only a matter of days before they start playing carols in supermarkets. Love it or hate it (I’m in the latter category), the end of the year is upon us and small businesses around the world are preparing for their end of year shut down…
Repurposing content should be a routine exercise for all businesses with a robust content marketing plan. Content drives traffic to your website for years after it’s created. You spend considerable time creating content and then market it. Why not utilise it to its absolute full potential by cleverly repurposing and giving it new life. You might forget about some real gems over the years. You can dust off posts, videos and all types of content to breathe new life into it and put it to good use.
Pumping out content for your audience is hard and keeping it regular to market your business is even harder. It takes time and effort. You can do it for yourself or outsource it, but either way, you want to make the most of it for all your investment. You want to be content smart.
I draw inspiration for a lot of my content from my very own life experience, once I managed to shift the boulder that’s been sitting in the way of my progress for a while. I enjoy sharing those little gems because it means that someone out there will read and go, “me too!” and may use it as way of shifting their own boulder that has been sitting in the way of their progress for a while.
Online content managers often find themselves with clients who need support on several of their online platforms, however those clients don’t always know how to add another admin person to their account. Another scenario is when businesses offering VA type work and set up platforms on their client’s behalf and need to hand over the handling of those platforms to the clients.
Creating a welcome video sequence for your online course will start an instant rapport building process with your new students. You can introduce them to the course. Take them through the outline. Any advice on how to tackle the material and an encouraging message will go a long way.
You’ve just had a content strategy session with someone like me, perhaps even me, and you feel pumped about your content. You have a spring in your step and you feel like a boss! Fast forward five minutes and you’re already questioning if you are capable of carrying out the content plan you helped create.
I write about content strategy a lot. One of the reasons I do that is because I want to bust some myths around it. Just the term itself can be pretty intimidating to someone who might have just started out in business or to someone who is trying to make it on their own and are a one woman/man band. Heck, even many seasoned entrepreneurs get chills at the mention of it.
Content – the new “C” word small business owner like to avoid. It invokes blank stares and a small, barely audible exhalation of what might be considered as signs of exasperation across the world. Unless you have the revenue to keep a killer copywriter on retainer, chances are you are either sitting at your desk…
Algorithms can only be blamed for some of the decrease in engagement. The other culprit in this natural attrition is content fatigue. This is when your audience literally just gets tired of your stuff.