content marketing for products

Are You Exploiting Product Related Content Opportunities?

When making decisions on what to buy, consumers are increasingly looking for more information about products than just size, colour, make etc. Conscious consuming is growing and content produced by businesses fuel and influence those tendencies. In simple terms, even if you are a manufacturer or a seller of physical products, the content you have available will influence your customer’s buying decisions.

Christmas content ideas

Ultimate Christmas Survival Guide For Social Media Content

Shopping centres have started selling Christmas decorations weeks ago. It’s only a matter of days before they start playing carols in supermarkets. Love it or hate it (I’m in the latter category), the end of the year is upon us and small businesses around the world are preparing for their end of year shut down…

audience wants value content

What Your Audience Wants Is More Great Value Content

You don’t have to be a fantastic sales copywriter to provide your audience with content that gives them value. Great value content will help them identify your brand and make them a raving fan. Because that is what you want. You want your audience to help you grow your visibility by sharing, recommending, engaging with and talking about your content.

free video editing software alternatives to windows live movie maker

The Death Of The Free Video Editing Software, Or Is It?

It is widely thought that the cost of video production can be a prohibitive factor for small businesses when it comes to including video in their content marketing strategy. With the demise of Windows Live Movie Maker early this year and the editing suite in YouTube now redundant, it may seem like there are no free or low-cost video production options for small business. I’m here to tell you that there are!

practical steps to a content strategy

5 Practical Steps To A Powerful Content Strategy That Works

I write about content strategy a lot. One of the reasons I do that is because I want to bust some myths around it. Just the term itself can be pretty intimidating to someone who might have just started out in business or to someone who is trying to make it on their own and are a one woman/man band. Heck, even many seasoned entrepreneurs get chills at the mention of it.