You know your growth could be higher, more robust. Chances are, there are some numbers that you’re not paying attention to.
Your video channel is not an online space where you just dump some videos or collect content that loosely relates to you or your business. Or at least it shouldn’t be but, sadly, for a lot of businesses, it is.
When making decisions on what to buy, consumers are increasingly looking for more information about products than just size, colour, make etc. Conscious consuming is growing and content produced by businesses fuel and influence those tendencies. In simple terms, even if you are a manufacturer or a seller of physical products, the content you have available will influence your customer’s buying decisions.
Shopping centres have started selling Christmas decorations weeks ago. It’s only a matter of days before they start playing carols in supermarkets. Love it or hate it (I’m in the latter category), the end of the year is upon us and small businesses around the world are preparing for their end of year shut down…
Creating digital content is like trying to squeeze blood out of stone for some people. It’s not for everyone. Just like consuming digital content is not for everyone. Believe it or not, there are people who do not have internet by choice or even if they do, they do not take part in the tribal rituals of social media.
Pumping out content for your audience is hard and keeping it regular to market your business is even harder. It takes time and effort. You can do it for yourself or outsource it, but either way, you want to make the most of it for all your investment. You want to be content smart.
In truth, choosing the right tools for you doesn’t have to be hard. I tested quite a few before I settled on the combination of tools I use now. I wanted to share them with you because they are simple to use and have free versions that are not time-limited. And that, for a new, growing business, I know is very important.
You don’t have to be a fantastic sales copywriter to provide your audience with content that gives them value. Great value content will help them identify your brand and make them a raving fan. Because that is what you want. You want your audience to help you grow your visibility by sharing, recommending, engaging with and talking about your content.
It is widely thought that the cost of video production can be a prohibitive factor for small businesses when it comes to including video in their content marketing strategy. With the demise of Windows Live Movie Maker early this year and the editing suite in YouTube now redundant, it may seem like there are no free or low-cost video production options for small business. I’m here to tell you that there are!
I write about content strategy a lot. One of the reasons I do that is because I want to bust some myths around it. Just the term itself can be pretty intimidating to someone who might have just started out in business or to someone who is trying to make it on their own and are a one woman/man band. Heck, even many seasoned entrepreneurs get chills at the mention of it.