Creating digital content is like trying to squeeze blood out of stone for some people. It’s not for everyone. Just like consuming digital content is not for everyone. Believe it or not, there are people who do not have internet by choice or even if they do, they do not take part in the tribal rituals of social media.
Most of us don’t have the luxury of an on-call film crew to help create great videos for our online courses & programs. However, there are plenty of things you can do, that are easy and will make people watch your course videos all the way through. Here are my top tips on making videos that engage the viewers and make them go back and keep watching.
Creating a welcome video sequence for your online course will start an instant rapport building process with your new students. You can introduce them to the course. Take them through the outline. Any advice on how to tackle the material and an encouraging message will go a long way.
Online courses are still the top way to deliver information to the masses on an accessible platform. Everyone has something to share and for every person that puts out an online course of some sort, there are many more who never do because they don’t have the know-how on how to create the content for it.
Content – the new “C” word small business owner like to avoid. It invokes blank stares and a small, barely audible exhalation of what might be considered as signs of exasperation across the world. Unless you have the revenue to keep a killer copywriter on retainer, chances are you are either sitting at your desk…
Content is king! For many businesses, however, content is either something that languishes on the bottom of to-do lists or the source of giant headaches. They don’t know what content to produce, how to publish it and where to maximise their business reach. Or worse, they don’t even know or think that content is one…
Whatever platform you use to publish videos online, statistics show that captioned video content does way better than non-captioned. I will now share with you the three main reasons I recommend that you caption your video content for better visibility and audience reach.