The most powerful content you can create for your online platforms is the type that generates a conversation.The more conversation there is about your content and on your content online, the more favourable the algorithm. The more favourable the algorithm the bigger your reach. That is exactly what you want.
During my travels, I’ve observed 5 main content creator archetypes. Once you are aware of what archetype you are, your content creation process will reflect it too. It will also mean that you will create content in your unique flow with ease.
Content is great! I love content! I love planning it, creating it, publishing it. I just love it. That is why I am doing what I’m doing in my business. It’s my ZOG – Zone of Genius and my ZOJ – Zone of Joy. I know that not everyone feels that way.
One of the main elements of what I do is discovering where and why the women I work with play small. It’s a confronting part of my work but the most rewarding. It’s one thing to work with someone to produce some content. It’s another to see them open and unravel their amazing wisdom with courage. And with the complete conviction that their voice is worthy of being heard.
Spiritual practitioners often shy away from the word “expert” so I learnt to find new words for it to replace it. I use go-to person a lot because it has a less academic feel to it and therefore it’s much less intimidating