Tracking your video content will have a great contribution to content production ROI from a very early stage of your business. It’s not a business activity you should put off until your business gets big enough. If you put in place a system at the beginning, it can grow with you as your business and your content portfolio grows.
Some of the biggest and most powerful stories to tell people are the ones where you are the hero. A hero that is not afraid to reveal her weaknesses and vulnerabilities. A hero that sees power and connection in sharing her challenges, her fails, her falls and everything that comes along with business and life.
People will remember how you make them feel. If they’re getting a great vibe from you, they will come back to watch more of your content. Of course, you can’t always show up peppy and high vibe but the least you can do is be authentic with your audience. If you’re not feeling it, neither will they. One of the things I do before all of my Facebook lives is checking in with myself to see how I feel. Do I have the right vibe for the topic I want to deliver?
The most powerful content you can create for your online platforms is the type that generates a conversation.The more conversation there is about your content and on your content online, the more favourable the algorithm. The more favourable the algorithm the bigger your reach. That is exactly what you want.
People might be under the impression that doing live videos on your Facebook page is only worth it if you have a lot of followers. A lot. It is, in fact, a great tool to grow your business, regardless of the number of people you have on your page or in your group. Don’t wait until you have amassed a greater number of likes on your page. Give your audience great video content now. Here are my very good reasons why.
I now have a process that stores my ideas and a workflow that helps me develop the content. It did take me a while but hey, this is what business as a solo entrepreneur is like. You figure shit out on your own. Might take a few goes but at least you have the power to decide what vibes with you and what doesn’t.
There are things you can do to claim your turf and maintain it that don’t require peeing in a corner. Gentile ways that will let everyone know what your area is and what you’re all about.
Eeeeeek! is often what I hear from people when I tell them that I want them to start doing live videos on their social media. Like it or not, they have many benefits over the recorded type. YouTube, Facebook, Instagram, Twitter, even LinkedIn all have live video features. I bet you didn’t know!
Before we throw away completely, any lingering idea of doing video to grow your following let’s bust some of the excuses people use.
Spiritual practitioners often shy away from the word “expert” so I learnt to find new words for it to replace it. I use go-to person a lot because it has a less academic feel to it and therefore it’s much less intimidating