Facebook live streaming is great! I love it! I love it because it allows the users to be completely present with their audience during the broadcast.
Your viewers will see your face and hear your voice which makes for a much better connection. They will also feel your vibe!
It's for that exact reason that it's so important to show up with the right energy.
How you feel on any given day is not something you can plan but there are things you can do to create the right vibe for your Facebook live.
The vibe will be an important part of your message and your connection.
People will remember how you make them feel. If they're getting a great vibe from you, they will come back to watch more of your content.
Of course, you can't always show up peppy and high vibe but the least you can do is be authentic with your audience.
If you're not feeling it, neither will they.
One of the things I do before all of my Facebook lives is checking in with myself to see how I feel.
Do I have the right vibe for the topic I want to deliver?
If I don't, I look at how I can shift my energy to get into the right vibe. For my audience.
Here are some of the things you can do to do the same.
Shift the energy or go with how you are feeling and adjust your topic or tone.
See if you can get into the right vibe just by reviewing the topic. I find this often does the trick and that's all I have to do.
I have been doing Facebook lives for long enough for my mind and body to know that when I have a live stream coming up, I want a particular vibe.
It just automatically goes there.
Most of the time.
This might take a while for you to get to but it's doable. Just needs practice.
If this is difficult, you might just have to decide that you will go with how you are feeling and adjust your topic and your tone instead.
That's perfectly OK.
It's your page, your content, your decision.
Deliver announcements with excitement.
Your energy and vibe can make or break how an exciting announcement is received by your audience.
As a viewer, I want to be excited about your announcement!
If you deliver some awesome news, like being nominated for the Best Jam awards in The Shire and you sound like you've just been told your cat pooped on your pillow, it's probably not the best vibe.
If you just don't have it in you to bring that feeling of excitement across on the screen, it's probably best to wait until you do.
Ground to deliver a topic that is informational and educational.
When you are creating videos that are of an informational or educational nature, it's best to check in before you go ahead and make sure you're grounded enough.
Have you ever been to a webinar where the presenter had too much caffeine (or maybe something else) and they just raced through their content in a chipmunk-like voice? All or the amusement of the audience.
When you deliver content like that with a high as a kite vibe, you will lose a bunch of people.
They won't be able to follow your speed.
Chances are you won't be able to follow your speed either!
It takes a lot of white space for the brain to process information and for that information to stick. White space isn't just good for blogs in a visual context.
It's also great for videos where you want your audience to retain as much of the information as possible.
If you feel like you're riding a caffeine high from the triple espresso with an extra double shot you just had, at least make an attempt to ground yourself before you unleash yourself on your audience.
For inspirational content have a few minutes of drawing down/up some higher vibrational energy.
Like the other types of content, you want to make sure that you get the vibe right for this one.
If you're in the business of providing transformational services to your audience. Coach, counsellor, healer, consultant and the like, if you're under any of these categories, some of your content will be inspirational.
This is the type of content that spiritual entrepreneurs enjoy creating the most. This is high vibe.
When delivered right, videos with inspirational content will leave both you and your audience in a pleasantly high vibrational state.
If this isn't what happens when you create inspirational content for your audience, you're doing it wrong.
Unlike information and educational content, where you should be able to talk about a topic at the drop of a hat, inspirational content needs more plugging into your higher self and less into a higher mental function.
If this is your jam, then developing a little routine, or ritual before inspirational content delivery is what's going to save your butt.
My suggestion is to sit with your intention before you get on live video and either draw down or draw up the energy you want to connect with.
See which one works for you and how it amplifies your inspirational content delivery.
You know you're doing it right when you start receiving your content from your higher source before you even hit that go live button.
What to do when nothing seems to work and you just can't get into it.
Sometimes none of the above will work. And that's OK.
As much your audience loves you and they want to see you and hear you, there are days when you just don't have it in you.
On those days it's OK to say no.
- It's OK to say, not today.
- It's also OK to say, "I know I was supposed to talk about xyz but I need to discuss abc instead."
- It's also OK to repost a previous video. (This is where you need to read my blog on tracking your content. You're welcome!)
- It's OK to grab a glass of wine and get on video and just talk to your audience, like old friends.
- It's OK to ask a friend to go live with you.
- It's OK to postpone your live session. Just give people the heads up so they don't hang around, waiting.
The most important thing you can do for yourself when it comes to live videos is being prepared.
Having a topic picked out well in advance and other measures put in place help you make the experience pleasant.
Because if it's a pleasant experience for you, it will be for your audience. And when it's pleasant for your audience, they will come back to you for more. And you will be more likely to do more live video content if your own experience was pleasant as well.
Want to know how to keep your Facebook live streaming preparation stress-free? Here are some handy PDFs you can download that will help you achieve just that.