Here are some things you can do according to your results:
If your score was under 30% you should think about ways to create more video content. If you’re drawing a blank on how to make a move on that, let me know and we’ll figure it out together.
If your score was between 30% and 60%, you have some video content out there but you’re not making the most of what you have. Let’s discuss how to change that!
If your score is between 60% and 90%, you have good content out there and you should review how to squeeze even more out of it. Let’s chat and make some plans!
If your score is over 90% you are a video content champion and some might say a rare breed! Congratulations! Keep up the good work! Ready to have someone manage your content for you? Let’s chat!
Tracking the non-billable hours you spend creating content for your business will help you:
determine whether or not you’re effective in creating content
clarify what your most effective method of creating content is
see what content takes up the most amount of your time
make decisions on what content type you should outsource
determine how long a task may take before you offer it as a billable service to your clients
When you have a measure on the amount of time you spend on creating content, you can compare it with the return you get on your investment by looking at the statistics for that content.
Make informed decisions about how the content you create works for you by checking things like engagement, views, social shares, click-throughs etc.
To create a great content strategy, ensure that your plan has these attributes:
Create content that has a purpose in your business
Concentrate on creating more of the type of content you love creating
Set achievable content goals
Ensure your content reflects your core message
Stick to your own message, don’t get distracted by what others are doing
You know you have created a great content plan when you feel confident that you can achieve what is in it. It’s OK to not get it perfect. You can always tweak and adjust.
