How-to content facts

Consider this when planning your content strategy:

• How-to content is some of the most searched content on the internet
• This type of content is great for content marketing and brand awareness
• Providing how-to information to your audience builds your credibility factor
• Having great how-to content accessible to your audience helps lead them towards your paid offers

Want to include how-to type content in your content strategy but not sure how it would fit or where to start? Let’s chat!

Have you completed the checklist?

Here are some things you can do according to your results:

• If your score was under 30% you should think about ways to create more video content. If you’re drawing a blank on how to make a move on that, let me know and we’ll figure it out together.
• If your score was between 30% and 60%, you have some video content out there but you’re not making the most of what you have. Let’s discuss how to change that!
• If your score is between 60% and 90%, you have good content out there and you should review how to squeeze even more out of it. Let’s chat and make some plans!
• If your score is over 90% you are a video content champion and some might say a rare breed! Congratulations! Keep up the good work! Ready to have someone manage your content for you? Let’s chat!

Are you clear on how valuable your time is?

Tracking the non-billable hours you spend creating content for your business will help you:

• determine whether or not you’re effective in creating content
• clarify what your most effective method of creating content is
• see what content takes up the most amount of your time
• make decisions on what content type you should outsource
• determine how long a task may take before you offer it as a billable service to your clients

When you have a measure on the amount of time you spend on creating content, you can compare it with the return you get on your investment by looking at the statistics for that content.

Make informed decisions about how the content you create works for you by checking things like engagement, views, social shares, click-throughs etc.

My Top Content Strategy Tips

To create a great content strategy, ensure that your plan has these attributes:

• Create content that has a purpose in your business
• Concentrate on creating more of the type of content you love creating
• Set achievable content goals
• Ensure your content reflects your core message
• Stick to your own message, don’t get distracted by what others are doing

You know you have created a great content plan when you feel confident that you can achieve what is in it. It’s OK to not get it perfect. You can always tweak and adjust.

My Top Captioning Tips

Keep these in mind while you’re captioning a video:

• Use punctuation as you would in written text
• Remove all the uummms from the text
• Make sure your captions sync with the video properly
• Check if the caption ribbon covers any important parts of the video
• Fix your spelling errors

Content Planning Made Easy

This is a multipurpose tool that will help you:

• create a short or long-term content marketing plan
• outline individual blog posts
• draft workshop material
• create lesson plan for a course
• plan a marketing calendar
• gather resources for your content in one place
• access your notes from anywhere

Content Repurposing Checklist

Ask these questions before repurposing your content. Add your own questions if you like.

This checklist will help you:

• decide if the content can be repurposed
• how to make the most of your content
• find what parts of your content can be used
• determine if the content needs to be updated

Pre-publishing Checklist

There are simple things you can do to ensure that the blog you publish will have a bigger audience reach.

This checklist will help you:

• make your blog easier to read
• reach a wider audience with your blog
• make your blog more search engine friendly
• utilise your blog’s features to provide a better reader experience
• achieve a more polished look and feel with your blog