I was sitting at my desk on Monday afternoon last week, trying to come up with a copy for my services offer for the week. I wanted to put out in Facebook groups. Just like I do every week. The resentment I felt about posts on social media was palpable but didn’t know exactly where it was coming from.
Being a visual person, I set off to Google to find a visual representation of how I felt, so I can unpack it before I launched into posting again.
This is what I found that I felt perfectly represented how I viewed posting my offer. Everyone rushing in with their offers, trying to keep on top of the newsfeeds and snag a few sales, sign-ups or bookings.
Thinking and feeling that I would be one in a pile like that just turned me off completely.
I know very well what follows on #offersday in large Facebook groups. I have been witness and party to it for more than 18 months.
What a revelation it was to realise that I just got sick and tired of the impersonal or forced interactions in large groups!
I base my business on personal interactions and a deep sense of personal service. My clients feel like we are all in it together because that is how I want to serve.
So I turned off notifications from all the biggest groups I am in. I took them out of my Facebook shortcuts to help avoid the temptation as well.
Instead, with my posts on social media, I turned my attention to the smaller but still highly interactive groups I am in.
It felt good. Really good!
I was no longer the one suffocating on the bottom of that pile along with the majority of people.
I felt like I have come up for air for the first time in a long time. The opportunity to participate in interactions I highly value make me feel good and are authentic and genuine to those I communicate with.
And I’m all about feel-good business!
When your stomach drops a the thought of having to post your offer in a large group because you know that as soon as someone else comes along you will just be pushed down further into oblivion, I’m telling you now.
Apart from the fact that you are wasting your time crafting something only to see it going down the drain, there are psychological effects as well.
There are people who will not be phased by getting crickets to their offers and if you are one of those people, I am not talking to you right now.
I am talking to those who put their heart and soul into their content and communications and then post them in large groups only to be eaten alive by the myriads of posts that come after theirs.
Unless you yell really really loud, all the time, which is incredibly energy consuming, your posts can be as effective as a fart in a windstorm.
And when you’re new and just want that opportunity to be heard and seen, this can be hugely demotivating.
What is my advice from a content perspective?
- Pick and choose a few smaller groups where your audience hang out and build real connections with the people in it.
- Put high value and high-quality content on your Facebook page on a regular basis.
- Look at avenues other than Facebook where you can express yourself and shine.
- Talk to a business strategist about getting laser-sharp focus on who your ideal audience are and a content strategist about how to create content that will satisfy both you and your audience.
Marketing is changing and the yell loud and push others out of the way method of yesteryear isn’t working anymore for consumers and prospective clients.
And if you’re reading this blog, I’m going to bet that they aren’t working for you either as a person and as a business.
If you already have your business strategy worked out and want to focus on your content right now, drop me a line and see if we are a good fit to work together. It’s all about the vibe!