Video content is one of those things that people either put off thinking they don’t have the hardware to create quality video content or the know-how of editing it into something presentable. Many online courses that otherwise would be amazing, go without any video content and do poorly. Completion rates are down, student complaints are up. You end up having to respond to endless student enquiries coming through your course platforms on a daily basis.
Educational institutions have been offering video content with their online courses for a long time now. Online learning platforms are becoming more and more accessible to everyone with their easy to use tech.
Providers use email marketing clients such as Mailchimp or Convertkit to deliver online courses. They can also upload their content to another platform such a YouTube or Vimeo.
Smartphones now come with excellent quality cameras. Recording a good quality video on your phone with equally good audio is now easier than ever. You no longer need production grade equipment for your video recording to be of great quality.
Free versions of screen recording apps are also available in varying quality. Once you find something that suitable, you have everything to get started with recording video content for your online course.
Explainer and how-to videos are some of the most sought-after content in search engine, so it only makes sense to include this type of content in your online courses.
There are lots of reasons why you should include video content in your online course. Here, I am only going to mention those I find the most convincing.
People have different learning styles and being able to watch your content on video will increase the level of comprehension for many people. Being able to listen to instructions or descriptions makes it easier for people with reading difficulties, to understand your material. Visual representations also aid in comprehension and retention of the material.
Diversity of content
Having your course material in a range of media allows you to convey lessons on the media that displays them the best. That gives people the best chance to apply what they learned.
The ability to demonstrate
When it comes to explaining processes, screenshots only go part of the way. Imagine if you had to follow a complex process such as creating a particular table in MS Excel and having only screenshots or just a step by step instructions in text to do it. Cut your students’ learning time down by screenrecording your actions while you are explaining what you’re doing. You are demonstrating your own knowledge. That builds your credibility in the topic and your status as an expert. The same goes for demonstrations that are recorded face-to-camera style.
Builds your connection with your students
Creating a welcome video sequence for your online course will start an instant rapport building process with your new students. You can introduce them to the course. Take them through the outline. Any advice on how to tackle the material and an encouraging message will go a long way. Your students will know that you care about them completing your course successfully. They will also feel more comfortable approaching you for advice on the course material.
Video also puts the human element into your course. It feels more like a support system as opposed to providing a course without any interaction where the only objective is to provide the student with information.
Want to know how you can add video content to your course without breaking the bank and taking on a second mortgage? Let’s have a chat.